Fuelling Employment Generation through Cluster Development
Handloom, Handicraft and Natural resources

We have been engaged as the Program Implementation Agency (PIA) for imparting skill training to 500 minority youth on Traditional Trades (traditional hand embroideries) across 3 clusters: Chikankari Cluster in Lucknow, Phulkari Cluster in Patiala, and Zari Zardozi Cluster in Bareilly

This initiative was also supported by the Ministry of Minority Affairs (MOMA) under its Seekho Aur Kamao scheme. It is envisaged to train, collectivise and ensure market access for minority youth artisans engaged in Traditional Trades. The project specifically aims to achieve :

  • Enhanced employability and income through value-addition and increase in the number of working days

  • Compliance to fair trade practices - fair wages, safe work environments and access to entitlements

  • Empowerment of the artisans by collectivising them into producer-owned institutions

  • Introduction to product design product design and diversification to ensure direct access to mainstream markets

Of the total 500 trainees, 477 have been organised into 28 Self Help Groups (SHGs). These SHGs have now been connected with the retailers and wholesalers of hand embroidered products in their respective clusters for undertaking repeat orders